“Standard wisdom is to always maintain your marketing activity, even in difficult times, but how do you do this without damaging cashflow?” This workshop will show you how.”
This half-day workshop presents practical and proven methods on how to promote your business without spending lots of money. We all know advertising can be expensive and often unpredictable; however low-cost PR can often get you the same, if not better results.
This course will give you plenty of ideas,
techniques, tools and suggestions for attracting the attention of potential new
clients, and keeping the attention of existing ones, whilst working to a tight
budget. Whatever your business, you will get lots of ‘how to’ advice, tips and
tricks. More details here.
- How to create a six month promotional plan for your business, including activity, targets and budgets
- How to get the best out of business networking, gaining more referrals – both from contacts and customers.
- Using the telephone to develop new contacts and keep in touch with existing ones.
- How to cold call, what to do, what not to do and why you should try it.
- How to run small-scale customer events
- Short cuts for writing articles, newsletters, guides and even books.
- The best way to explain what you do in a 60 second summary.
- Making the Internet more your friend than an enemy.
- How to design and run a price or promotional campaign for increased sales.
- Positioning yourself for when the customer needs you – using freebies to keep your name on their radar.
- How to get mentions in newspaper, TV and radio.
- How to develop joint venture promotional programs for win-win marketing.
Main modules: 1.
Promotional Marketing: What is it? How do you measure it?
Setting a budget. 2.
Personal promotion: Networking, referrals, warm calling, leaflet
drops, cold calling. 3.
Online promotion: Web marketing demystified, creating an online
presence, email marketing, articles, listings and e-networking. 4.
Promotional events: Including: low-cost events, hospitality on a
budget, designing special offers and price promotions. 5.
Clever stuff: Collaborative marketing, contact
strategies, promotional material, ‘organised persistence’, newsletters, PR and
more. 6.
Freebies: Talks, give-aways, information,
articles, surveys, advice, promotional items. 7.
Action plans: Preparing and prioritising the
learning to apply to real life. Tuesday
24th March, Childwickbury
House, St Albans, AL3 6JX. 10am to 1pm £49 plus VAT Call:
0845 050 6386 or email info@virtualpaplus.co.uk
to reserve your place. Book early as places are limited to 10 people.Date and location